An Overview Of Teaser Advertising

An Overview Of Teaser Advertising Zoon, V.I.B, ‘On ne peut l’arreter’; these ad shouts for one’s attention but there is no brand name. As you pass by, the hoardings yell out to you – they look extremely familiar but yet they reveal nothing except the promise of more to come. Sometimes they work in a tizzy while sometimes they ask a response out of you. It is suspense with a purpose to tease. These are Teaser advertising. In Mauritius, this style of advertising – which tend to advertise for a new product while keeping the target audience interest arouse each day and at the same time creating a sort of buzz around the ad-the teaser, has become a craze lately. The Zoon Teaser advertising proved to be successful in teasing people. Nevertheless some people consider Teaser advertising to be ‘Much Ado about Nothing’ (quoting the word of Shakespeare). But, why is there so much fantasy about communicating and advertising a product? Today, advertising is considered by many to be the most important factor in the success of the company as most organizations -small and large- that rely on marketing to create customer interest, are engaged in consistent use of advertising to help meet marketing objectives. An organization can have the best idea, product or service, but without effectively delivering their messages to its target market, these ideas, products and services can go unnoticed. An effective creative campaign in the form of a teaser can set a company apart from the competition and allows it to give to its potential customers an image of what makes the brand different from the competition which has for goal to be top of the mind of these busy consumers. This means that the name of the business or the brand is the first thing that pops into their head, when looking for a product in the respective category. Furthermore, given information asymmetry that prevails in the market, advertising is a communication tool that cannot be missed to signal poten tial clients and Teaser advertising with its ability to create buzz and word of mouth is for sure a successful method to spread news about a subject. But even if advertising including Teaser plays a crucial role in positioning the product in the mind of customers, does this type of advertising push people to buy the advertised product as such? Therefore does this type of advertising always work? Does it create this sort of ‘buzz’ that it wants to cause? Does it create this sort of ‘buzz’ that it wants to cause? Does it has an impact on people and how do they react to it? Does it act as a source of motivation for customers to purchase? To know more about this interesting aspect of advertising and to explore this specific area of advertising, a study has been conducted towards this perspective by considering the recent teaser ads in Mauritius. This study will allow discovering and evaluating this particular technique of advertising and explore the surrounding galaxy of such tool of advertising.

Guest lecturer reports Essay Example | Topics and Well Written Essays - 750 words - 1

Guest lecturer reports - Essay Example Thus engineers are part of the problem solving process and apply an analytical approach in providing solutions. The knowledge of social construction of technology aids in the comprehension of societal problems in relation to the existing economic needs of the people. Therefore engineers are able to device appropriate solutions technically to suit the changing economic trends. Engineers are social scientific practitioners who mainly link scientific discoveries and the commercial applications to meet the day today societal and consumer needs (Anastasia & Reshma, 2009). This is incredibly plausible through the ideas this clever bunch of professionals put forward to act as economic solutions to technical problems in relation to the application of scientific principles. Sociology of technology is a theory that argues on the basis of human action shaping technology. One of the distinctive characteristics of technology is that it’s socially shaped i.e. a new technology available at o ne time may be developed and implemented following consumer interests. Thus a working technology is rendered unsuccessful when it does not meet the prevailing standards of consumer interests (Bijker, Wiebe, Thomas, Hughes, Trevor, & Pinch, 1987). Engineering socio-technical system defines societal roles in determining what design should be used by engineers to construct a device that is generally accepted, at certain limits. It is this design that influences the implementation of a particular technology at a particular time. As a theory and a methodology, SCOT analyses the causes of success and failure to a particular technology through formalizing appropriate scientific procedures and principles. This argument is evident in the evolution of bicycle, innovating different designs. The first invention of the bicycle was the velocipede, which was difficult to mount, had a poor braking system and the front wheel tended to clean itself on the cyclist's trousers while negotiating bents. T his paved way for penny-farthing part of the developmental process to find an efficient form of personal transport. Similarly, it took a cyclist some practice to learn how to get into and off the high wheel. This, accompanied by risks of tumbling for longer distances when one lost control, called for a new invention. The bicyclette, also known as safety bicycle, is the first chain-drive with advantages over the other inventions. The bicycle invention may be summarized in an innovation model continuum, as shown below. The linear innovation model suggests that the technical change in bicycle occurs in a linear fashion as illustrated in the flow chart below. On the other hand, multi-directional model provides a wider view on the relationship of the subsequent designs (Sismondo, 1993). Illustration 1: Linear Model of Innovation Illustration 2: Multi-directional Model Social analytical approach spells out clearly the diverse problems that need corrections, thus, which are very fundamenta l for my understanding. The interpretive flexibility stage analyses the problems affecting the male, elderly and female cyclists. By this, understand the requirements of the elderly, male, and female cyclists. The ordinary bicycle contributed major to the development of bicycles albeit having limitations on the elderly cyclists and female cyclists. It was rendered for young and athletic men who were thought to withstand its tumbling menace when it suddenly hit a rough surface, and also the rider's position over the centre of the

Hobbes (15 88-1679) on the right to all Essay Example | Topics and Well Written Essays - 750 words

Hobbes (15 88-1679) on the right to all - Essay Example And therefore, as long as this natural right of every man to everything endureth, there can be no security to any man (how strong or wise so ever he be) of living out the time which nature ordinarily allowith men to live." (Leviathan, Chapter XIV). Hobbes supposes that liberty is a matter of political self-government. For Hobbes liberty and equality was connected with non-obstruction, and with some form of sell-mastery. Liberty and equality is described as that a personal reedom is a matter of the range of things a person may do without being stopped or punished by others. Hobbes supposes that "I find yet a greater equality amongst men than that of strength. For prudence is but experience, which equal time equally bestows on all men in those things they equally apply themselves unto (Leviathan, Chapter XIII). Someone who does not engage in elaborate calculations before acting may be said to be excessively irrational. Irrationality of value to the pursuit of self-interest is prudence, which is similarly a virtue that it is possible to have too much of. Each has the right to all because, according to Hobbes, there was nothing natural about the state; in the 'state of nature' men lived without law, without authority, and without any means of curbing one another's aggression. Each man is a self-governed and can do anything. In "Leviathan" Hobbes describes that it is irrational of anyone to lay down the means of his own preservation unless he can be sure others will do so too. The state of nature is also is the state of war which means absence of established agreement for peace. For Hobbes force is the main quality during war and people are foolish to expect anything better from foreign states. The state of nature is a social and developed state. It can be characterized as war of all against: "war...of every man, against every man" (Leviathan, Chapter XIV). Each will be an enemy to all the rest. Human beings as they were not equipped with speech, with reason, with a sense of time, with any morality; they were lonely. In the Chapter XIV Hobbes claims that there was one fundamental right of nature, and one equally fundamental law: the right was 'the Liberty each man hath, to use his own power, as he will himselfe, for the preservation of his own Nature', while the law was 'every man, ought to endeavour Peace, as farre as he has hope of obtaining it; and when he cannot obtain it... he may seek, and use, all helps, and advantages of Warre' (Leviathan, Chapter XIV). The concept of subjectivism is closely connected with individuality. Hobbes emphases qualitative variation among uniqueness, a conception of the cumulative and permanent, but not predetermined, development of larger contexts as a source for development, and an insistence on the irrationally founded subjective designs of historically particularized human actors as the principal plane upon which variation and development take place (subjectivism). Knowledge of the reality must be concrete and descriptive hermeneutic, It will avoid the search for universal natural laws, and it will recognize itself as an historical occurrence. Also subjectivism for Hobbes means obligations in individuality. Hobbes supposes that Irrationality can be predicated in the first instance of human beings and of human beliefs and actions. Absence of rationality is taken to warrant a diminution of legal

Major Obstacles in the Economic Development of Iraq Essay

Major Obstacles in the Economic Development of Iraq - Essay Example Thirty years of economic destruction has left the country devastated. Iraq is very rich in the energy sector and it also benefits from having amongst the lowest production costs in the world (Grose, 2012). However, obstacles in the economic development are many and include a tenuous political system, concerns about security and societal stability, rampant corruption, outdated infrastructure, insufficient essential services, skilled labor shortages, and outdated commercial laws (Index Mundi, 2013). All of these factors have continued to stifle growth even in the non-oil private sectors. In fact, if the situation does not improve and if Iraq fails to overcome the obstacles in its path, the world economy may suffer, according to the International Energy Agency (IEA), an independent organization that was founded during the Arab oil embargo in the 1970s (Grose, 2012). The country is currently undergoing widespread uncoordinated institutional change. The pre-war socialist structure is turn ing into a market economy but the progress and planning is uneven (Gunter, 2012). However, the obstacles to the economic growth of Iraq is linked to its past and a review of the past occurrences would help evaluate the obstacles to economic development. Iraq has been suffering for decades as a result of long war with Iran (1980-88), two Gulf wars with the United States (1991 and 2003), and almost a decade of harsh international sanctions between these two wars which resulted on economic toll. Prior to this, the British forces had invaded Iraq in 1918 but a rebellion in June 1920 against the colonial power resulted in a new political project for the country when a new Iraqi cabinet was formed under the leadership of Faisal (Alnasrawi, 2000). The early nationalists continued to be under the patronage of Britain and France. The colonial power created a new class of landowners aimed at harnessing backing for the monarchy. However, the social classes had undergone major changes by the ti me the World War II came to an end. Saddam Hussein assumed offices as the President of Iraq and as the Chairman of Revolutionary Command Council in 1979. Following this, the Iran-Iraq war from 1980-88 severely devastated the economy of Iraq (Infoplease, 2013). While the country took pride in having the largest military establishment in the Gulf region, Iraq was left with huge debts and opposition from the Kurdish from the northern provinces of Iraq. Covert action from the US such as support for a Kurdish rebellion in Northern Iraq and supplies of arms to Iran during the Iraq-Iran war changed Saddam’s perception of the world and Brands (2011) argues that perhaps that led Saddam towards conspiratorial thinking. Covert initiatives from the US occurred at a time of great vulnerability for Iraq which posed a threat to its government. US aid during the 1970s helped sustain a separatist movement against the Baathist regime. In the 1980s, the US empowered Iran in trying to ouster the Saddam government in Iraq. Such covert actions led to a hostile perception of the United States as far as Saddam was concerned (Brands, 2011). The government used weapons of mass destruction on civilian targets, which only worsened the situation. Iraq was expelled from Kuwait in 1991 by a US led coalition under the UN’s resolution. Whenever the Kurds from the north and the Shi’a Muslims from the south rebelled, the government retaliated by killing thousands. The UN Security Council prevailed upon Iraq to surrender its weapons of mass destruction for UN inspections. Another US led coalition in 2003 ended the regime of Saddam Hussein, thereby bringing to an end decades of defiance of UN Security Council resolutions (Infoplease, 2013

Informal Class Assessment Essay Example | Topics and Well Written Essays - 500 words

Informal Class Assessment - Essay Example Likewise, in the employment information, not one shares similar work. On the other hand, in terms of interests, there were three who are fond of sports; one is into hiking; two loves reading (but on different facets); one loves travelling; two are into volunteer work, and one is into art, as well as modeling. Even other noted information was vastly diverse. Due to the diversity of the group in educational background, line of employment, and interests, the topics that could be of interest to the batch could be current events, especially one that is controversial in nature; or a general topic that could appeal to all: food, health, love, or relationships, to name a few. These suggested topics could be tackled with enough authoritative research and by establishing a thesis statement to determine which point of view or contention one would propose. For instance, a current controversial topic on gun ban or gun control could be a subject of discussion based on the amount of current news articles written on the subject. One could even solicit their respective views on the subject regarding their preference for gun ban or gun control and signify one’s stance. The topic of food could also be interesting in terms of arguing whether American society has manifested a food dilemma in terms of exhibiting increasing trends on obesity despite being health conscious on nutritional contents of the food Americans regularly eat. This topic could also lead to health concerns, especially trying to determine whether advertisements pose more threats for the children in promoting food items that endanger their health. As such, despite the disparities in educational backgrounds, employment experiences, interests or hobbies, and plans for the future, there are different interesting topics that one have thought of which could spur the interest of the class as the potential

Feminist Principles and Practices in Geography Essay

Feminist Principles and Practices in Geography - Essay Example They explored feminist contributions from ecological movement, black, feminist and gay movements, the forces of nationalism, and so on. They find out that each and every one of these oppositional cultures possessed a distinctive geography, which is a vital part of their ability to survive and contest dominant orders. (Peet & Thrift, 1989, p. 21) So what kind of feminist critical practice does the new geography of identity foster' First, let it be said that feminist criticism has not been and should not be limited to discussions of identity and subjectivity. But since these issues have been so foundational for much feminist criticism, it is important for us to think through the implication of the new geography for work that continues to explore the production and reception of women's writing and the textuality of gender. Second, feminist critical practice focused on questions of identity and subjectivity has already begun to change significantly as a result of the new geographics. The initial incursion of women's issues and feminist analysis into urban geography was an angry one. Early writers argued that geographers had ignored women's activities and that this distorted both the reality of women's lives and the understanding of human-environmental relations. They said that geographers were building models on the basis of family forms and gender-based movement patterns, which no longer existed. Yet this incursion was also a cautious one. As with any attempt to introduce new content into a discipline developed in its absence, people moved warily. They looked for footholds, places in existing frameworks for women's new and unratified patterns. (Peet & Thrift, 1989, p. 111) Existing frameworks did not appear to offer many such footholds. Despite the pioneering efforts of a few humanists and historical materialists, at this point still zealously and often dogmatically explicating their respective philosophies, urban geography was largely a spatial science. It focused on attempts to explain and predict patterns of movement using models, which extrapolated from empirical evidence of human, and commodity movement in the past. The patterns women created were unpredictable and even inexplicable in terms of this kind of science. Demographic predictions foundered, victims of the failure to acknowledge the growing campaigns around fertility control and new family forms. The 'units' of demographic change acquired unexpected political convictions and made themselves known as complex, conscious beings. (Peet & Thrift, 1989, p. 111) Similarly, discussion of residential location and the categorisation of socio-economic status were disordered by unforeseen, two-incom e families. Journey-to-work researchers were perplexed by women's apparently erratic non-maximizing movements, which were punctuated by trips to childcare, shops, and childrens' teachers (Monk & Hanson 1982). Initially, such problems

Ethics Case Analysis Essay Example | Topics and Well Written Essays - 1500 words

Ethics Case Analysis - Essay Example On discussing with her general manager and later her immediate boss, she was instructed by both managers to push the product through despite the results of the quality tests being negative. Lauren was uncomfortable signing off a fraudulent report owing to the under standard nature of the product but overriding the decisions of the managers could result in problems. Lauren could not inform upper management because of the risk of victimization by her immediate and supervisor manager. This case analysis aims to analyze the quality management decision-making where Laurent has to decide on signing off a substandard product or inform upper management to allow for the production of a quality product by stating the ethical issue, analyzing stakeholders, developing alternatives, using different ethical approaches, and choosing a course of action. The ethical issue in the case involves making a decision that will have impacts on several stakeholders by signing or not signing off a substandard product. The issue is most critical to management in several aspects including the customers receiving an under quality product that will not work as anticipated, breakdown, or underperform making them buy another product. The customers will have been affected by decisions made by Lauren’s company on signing off the product in the current state or improving it to meet quality standards. The customers will know the defect of the product affecting the reputation of Lauren’s company.